In a bid to penetrate into emerging tier 3 and tier 4 markets and reach out to the last mile of system integrator partners, Rashi Peripherals, India’s only Value Added Distributor, rolled out the SI Partner Scheme. Aimed at updating partners on the latest Component products and generating demand, the scheme received an overwhelming response from SI partners.
The scheme was extended to the entire Component portfolio including CPUs, Motherboards, RAM, Hard Drives, Graphics cards etc. Special incentives and rebates were offered to partners for procuring the stock within the scheme duration.
Talking about the scheme, Mr Alok Choudhary, Group Business Manager at Rashi Peripherals said, “The SI Partner Scheme is one of the value-added services Rashi Peripherals offers to its channel partners and brands. The aim of the scheme is not only brought small SIs on board but also update them on new additions in our product portfolio and ultimately generate demand for brands. We also leverage the scheme to strengthen our relations with channel partners.”
The SI Partner scheme is also a platform to map new partners and start a business conversation with them. Giving more insights into the scheme, Mr Choudhary said that the objective of the scheme was not to sell but create a buzz among SI partners about Rashi Peripherals distributed brands. “The partners’ response to the scheme help us evaluate our channel programs and accordingly improve on the shortcomings”, Mr Choudhary said.
The SI Partner Scheme garnered positive reviews among the SI channel partner fraternity. Commenting on the scheme, Mr Vinay Patidar, owner of Indore based Compu Care System said, “The scheme was excellent and I got very good price support from Rashi Peripherals.”
Another SI partner, Mr Punit Khatri, owner of IT World said, “It was a good scheme and we got good guidance from Rashi team on the new additions in the Component product portfolio.”