In a bid to tap unexplored IT market in West Bengal, Rashi Peripherals, India’s only Value Added Distributor (VAD) and Elitegroup Computer Systems (ECS), leading motherboard manufacturer, conducted its flagship “ECS Channel Connect” event in Kolkata. The objective of the event was to create ECS brand awareness among channel partners and showcase the latest series of motherboards and Liva Mini PCs.
West Bengal is the fastest growing IT market in the Eastern region. Infrastructure development, industrialization, and connectivity have triggered the demand for IT in the State. The State Government’s proactive steps to build a comprehensive IT ecosystem has positively impacted the industry. According to Confederation of Indian Industry (CII), the IT sector is growing at 16% with employment growth rate of 8% annually in West Bengal. The rising electronic clusters, IT education institutions, IT parks and Startup Warehouses have triggered tremendous demand for IT and hence, many world-renowned IT Companies are looking at this region as their next big business hub.
ECS is very bullish over market opportunities and the company along with its Distribution partner Rashi Peripherals is building a robust channel ecosystem in the region. In his presentation, Mr. Rajshekhar Bhatt, Country Manager, ECS India, explained partners, Company’s vision to grow business in the eastern region. He also explained partners the market positioning of ECS cutting edge and innovative product line. Commenting on the ECS business expansion plans in East India, Mr. Bhatt said, “As a company, we believe in offering latest product at an affordable price. ECS is a 3 decade old company with various manufacturing facilities and strong OEM business. East India is always a technology friendly region with good demand for all range of products. ECS offers Mini PC catering to every segment and we look forward to enhancing our share in the region.”
The leading motherboard, Mini-PC, Notebooks and mobile device manufacturer, recently launched the smallest Mini PC in its kind LIVA Q. The pocket-sized mini-pc (measured at 70 x 70 x 31.4mm in size and weights 260g) features Intel Apollo Lake SOC processors, along with 4GB RAM, 64GB eMMC storage and HDMI 2.0. The company announced attractive incentive schemes for partners during the event. Mr. Bhatt talked about the value proposition ECS offers to partners with its innovative product line and channel-centric initiatives.
“Presently we have two large product lines – Motherboard & Mini PC. During the event, we announced an aggressive scheme on motherboards for all our channel partners, where they will get an assured gift for selling 10 PCs a month. We are also running Diwali Promo scheme on our mini PC range – LIVA X, Z, ZE, Q and One, where partners can win foreign trips, iPhone X/Motor Bike and many more. These schemes have received huge applaud from this market so far and we are committed to offer more support to our partners in order to expand our footprints in the eastern region”, Mr. Bhatt said.
Rashi Peripherals is the exclusive distributor of ECS in India. The distribution house with its extensive network of over 50 branches and 50 service centers spread across A, B, C and D class cities is committed to increasing the footprints of ECS brand in the country. Commenting on the partnership, Mr. Dhananjay Karmarkar, Business Manager, Rashi Peripherals, said, “The rapid economic growth in Eastern India is a major boon for the IT industry. The pace at which the PC and internet penetration is increasing in this region, we are confident that East India will be the next largest PC consumer in the coming years. We are very optimistic about the PC business growth in this region led by increasing adoption of Mini PCs. ECS is world renowned brand in this space and together we thrive to exploit the business prospects in emerging markets in East India.”
The highly interactive event received an overwhelming response from partners. Around 50 key system integrators attended the event. Rashi Peripherals and ECS plan to extend the series of Channel Connect events in other emerging markets in India.