(Nacheeket Nilekar, Director Sales Operations, Cadyce spoke to Infofriend team about their plans and expectations for the new year.)
Channel market in 2016
Since India is a developing country, there are lots of opportunities in the market. The year 2016 was the state of digital transformation. The market dynamics are changing with each passing day and the buyers are moving towards quality products. We saw loads of exciting movements within the channel market as Cadyce plays an integral role to facilitate the flow of information technology goods and services to the customer.
Milestones in 2016
Considering the demand, we have been tied-up with system integrators and OEMs to increase the presence of our products in the local market. We have marked our presence in almost all the Apple Stores with appreciation from users. Cadyce is always focused on helping our channel partner’s sales teams to generate leads and close deals with good profit margins. We conduct product demonstrations, hands on training and pre-sales support for our channel partners and they retain their trust on Cadyce and its offerings.
Expectations in 2017
The market will be favourable for us as there is an increase in the use of smartphones and advanced gadgets. This will lead to a greater demand for connectivity accessories and will generate big business in 2017. It is also growing faster due to the proliferation of laptops, smartphones and tablets. The accessories market can easily be twice or even thrice that of laptops, smartphones and tablets. Cadyce offers more than 40+ products that helps users to get connected with their mobile devices. We are expecting to grow at least 30% on last year’s achievement.
Line up for 2017
We are in the process of changing our brand identity. We are going to reinvent ourselves with new brand logo, packaging, new product designs with AL housing and an exciting new product range. 2017 will be an exciting year for Cadyce.
Message to channel partners
The message for channel partners will be “LET’S GROW TOGETHER” .For us partners growth is more important in terms of education, profitability, professionalism etc. We consider our channel partners as a Cadyce family member. We assure our customers that they will get quality products as always as we have set parameters of quality which are strictly followed in our manufacturing units.