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(Nacheeket Nilekar, Director Sales Operations,  Cadyce spoke to Infofriend team about their plans and expectations for the new year.) Channel market in 2016 Since India is a developing country, there are lots of opportunities in the market. The year 2016 was the state of digital transformation. The market dynamics are changing with each passing day and the buyers are moving towards quality products. We saw loads of exciting movements within the channel market as Cadyce plays an integral role to facilitate the flow of information technology goods and services to the customer. Milestones in 2016 Considering the demand, we have been tied-up with system integrators and OEMs to increase the presence of our products in the local market. We have marked our presence in almost

With new logo, to new heights…

(Mr Lynn Wang, V.P. SOHO Business, TP-Link India Pvt Ltd spoke to Infofriend team about their plans and expectations for the new year.) How was the Channel market in 2016 The channel market in 2016 has seen many ups and downs, with the demonetization in the last quarter of 2016 and catching partner’s off-guard. We have also witnessed positive response from the customers in terms of purchase value during the festive seasons. On the global scale, according to the IDC report, TP-LINK was ranked No.1 and here in India TP-LINK is all set to become the trend of the market with new innovative products and solutions. The year 2016 for TP-Link had been the “Ten Point Program” viz Up-growth YoY , double digit

Mini-PCs Are Here to Stay

Interview of Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd. What are reason’s for the growing popularity of mini-PCs in India? Since the world today’s is increasingly looking at compact computing systems, after AIO (All-in-One) the next form factor introduced was the mini-PC. With a broad choice of processors covering the entire performance spectrum, Mini PCs can be use as a discreet HTPC / multimedia hub, an ultra-low power PC for the family, an office PC or as a digital signage unit, among other uses. But most importantly, it can be configured as per end user requirement, while ensuring less power consumption while doing various activities. An increasing number of users nowadays prefer a mini-PC to a new desktop PC, to save on costs,

Rashi charts action plan for future growth

Infofriend spoke with Mr. Rajesh Goenka, VP- Sales & Marketing, Rashi Peripherals Pvt. Ltd. on the channel satisfaction survey of Rashi conducted by GfK. What is the main purpose behind conducting this survey? The objective of the survey was to ascertain key strengths, weaknesses, improvement areas and partner perception for each of Rashi Peripherals’ branch offices. The findings also highlighted key action items for Rashi Peripherals for each of their branches. The survey also helped Rashi identify & validate process compliance and devise an action plan for future growth. What are the major facts that you incurred by this survey? Each part of the business is very important and we wanted partner’s feedback on each Business process, right from Order pick up to

TP-Link set to widen market reach

Infofriend spoke with Mr.Jason Xu, Director, TP-LINK India on their market presence in India and future plans in India. How would you evaluate TP-LINK’s global performance in recent years? What’s it like in India? Headquartered in Shenzhen, TP-LINK is a global provider of networking products and the World’s No.1 provider of WLAN products. Founded in 1996, we are committed to intensive R & D, efficient production and strict quality management, aiming to provide high performance, high quality and high value SOHO networking products to global end users. After nearly 7 years’ penetration into the international market, we have made our way to the largest supplier of networking products in Germany, the UK and many other countries. Meanwhile, TP-LINK has established 29

Symantec makes cloud offerings affordable

Infofriend spoke with Jyoti Prakash, Country Sales Manager, India and SAARC, Symantec on cloud computing in the security martket. Cloud is the biggest vertical driving the security market. What are your expectations from the segment? There is a lot of hype around cloud computing, and for good reason; the latest Symantec report on cloud found that 90 percent of organizations – SMBs and enterprises – in India are at least discussing how they can take advantage of this trend. However these expectations are also balanced by concerns around information security, privacy and the hidden costs of the cloud. Backup and recovery issues, security concerns due to rogue clouds and compliance challenges are just a few of the concerns that the survey revealed.

Quickheal leading the antivirus frontier

Infofriend spoke with Kailash Katkar, CEO,  Quick Heal Technologies (P) Ltd on the future plans and their leading presence in the security market. As the no.1 anti-virus vendor in India, how would you evaluate the present security market? The Indian antivirus market amounts to somewhere around Rs. 700 Crore. While the growth was around 15% to 17% for the last couple of years, it has slowed down to 10% to 12% this year. India’s computer security market is broadly categorized into consumer (home users) and enterprise. While there is no significant change in the consumer security market which also has a lot of options including free software. The enterprise security market has however, shown an incredible switch in demand from simple antivirus